Cherry blossom culture permeates every facet of Japanese society. Through art, food, history and modern brand moments the annual sakura is celebrated from every angle.
Japan’s ancient philosophies are born from centuries of acceptance of the natural ways of their island nation. Appreciation of fleeting beauty crosses multiple parallel themes: Acceptance of the fragility of human creation in the face of natural disaster; Acute awareness of the natural world and its impact on daily life; And deep-set beliefs around the importance of transience and taking in the moment in front of you.
All these cultural elements combine every spring in the marking of sakura season. When cherry and other fruit trees come into bloom and locals engage in Hanami. Friends and families sit underneath trees in parks across the country, complete with picnics and smart outfits. Great respect is given to the trees. There’s no pulling of branches of littering. Everything is tidied and taken home to make sure parks remain pristine for others wanting to pass the time by noting the passing of time.
In 2025, other facets of cultural appreciation creep into the zeitgeist. Formula One dresses drivers, cars and other branding in sakura pink; Michelin chefs lean into the theme, creating sakura shaped dishes doused in pink; and Gen Z lap up the opportunity to be part of this mindful practice, grabbing selfies and doing TikTok dances under the pink flowers. Even weather Apps have got in on the celebrations, providing everyone with real-time updates on what’s blooming where and best places to experience full-force Hanami.
Of course, the official peak bloom varies each year with changing conditions. Japan being such a long country, the south of Honshu can see very warm spring days while Hokkaido in the north is still under a layer of snow. A visit in early April and beyond from south to north should guarantee a least a little blush to decorate a journey.
The Curious Traveller 